AgriWebb is on a mission to help livestock producers feed the world efficiently, profitably and sustainably by providing its comprehensive, fact-based database of beef production around the world.
The Australian startup, which is building a livestock management platform for ranchers and farmers, wants to digitize farm records and the meat production process from cow to consumer and drive transparency in animal welfare and industry environment.
The startup said today that it has raised another $6.8 million in funding led by Germin8 Ventures and iSelect Fund. In total, AgriWebb has raised $27 million in Series B and around $29.3 million since its inception in 2014. It did not disclose its valuation when asked.
Its app allows users to view their operations and provide animal and grazing information, including best grass location and animals gaining weight. On top of that, it allows ranchers to improve their sustainable land management for better profits and leverage the on-farm data they record to make smarter business decisions, according to the company.
AgriWebb says more than 16,000 farmers and ranchers around the world use its cloud-based platform and manage around 19 million animals on more than 136 million acres of pasture around the world, including Australia. , the United States and the United Kingdom.
The global beef market is estimated at $500 billion, but the pure farm management software market in its major geographies is estimated at around $3.5 billion, the company’s executive chairman Justin Webb said. at TechCrunch. AgriWebb’s key markets include Australia – where over 15% of the national herd is managed using its platform – the UK and the US. Additionally, AgriWebb has partnerships in Brazil and South Africa, Webb said.
Unlike most competitors that act as a point solution focused on one or two areas of farm management, AgriWebb’s platform bundles animal management, pasture management, and team communication; task and compliance management; and keeping daily records in one place, Webb explained. “Its grazing insights allow ranchers to maximize productivity, eliminate waste, and validate grazing and animal management decisions in ways that other record-keeping systems cannot touch,” Webb pointed out.
Webb founded AgriWebb with John Fargher (chief revenue officer) and Kevin Baum (managing director) in 2014. In Australia, the three founders discovered that farmers were not only interested in the benefits of technology, but that they were also desperately concocting their own solutions with scrappy. spreadsheets and notebooks.
“Farmers deserve better technology to help them maximize their business, and consumers need more reliable provenance for the animal and environmental well-being of their food,” Webb said. “AgriWebb has always been at the service of farmers, and this round of financing does not change our mission; it simply magnifies it.
The latest funding will be used for AgriWebb’s international expansion to ranchers and farmers in the US, UK and Latin America, both directly and through partnerships. AgriWebb has secured customers in 28 of 50 states since its US launch in 2021 and plans to continue its rapid expansion. In addition, the latest funding will allow the company to establish its database.
In addition to funding, AgriWebb recently joined two project proposals to the USDA CCS program, one run by American Farmland Trust and the other by Farm Journal’s Trust in Food initiative, Webb said. Both aim to improve the climate footprint of the U.S. beef supply chain and scale regenerative agriculture practices, Webb continued. One project focuses on improving transparency in the beef supply chain and understanding the GHG impact of different practices; the second aims to extend the adoption of practices through payments for changes in practice.
“There is a misconception that agriculture is at odds with the climate, but the importance of sustainability and implementing sustainable practices is far from lost on farmers and producers,” said said Webb. “In fact, the long-term sustainability and viability of their land is of the utmost importance. Talk to any landowner and you’ll understand that their long-term goal is to pass their land in better condition to the next generation. Sustainable and regenerative practices can and do exist in tandem with productive and profitable farms, and we remain committed in our efforts to support producers now and in the future with data that measures, manages and improves chain sustainability. food supply from farm to fork. .”
The company raised its first Series B from investors including Telus Ventures, Grosvenor Food & AgTech and the Clean Energy Finance Corporation in January 2021.
“AgriWebb fits Germin8’s thesis of investing in full-stack enterprise software companies within AgTech that deliver critical business value to farmers in alignment with sustainable practices,” the partner said. Director of Germin8 Ventures Michael Lavin. “There are very few software offerings that can accelerate regenerative agriculture practices that our climate should benefit from, and even fewer that target animal production rather than contradict it.”