Consumer IoT Trackers Go Mainstream to Reach 68 Million Units by 2026

LONDON, June 24, 2021 / PRNewswire / – There are a variety of consumer IoT products, including smart home products and devices, wearable health monitors, and personal trackers. Personal trackers, especially child, elderly, and pet trackers, are becoming increasingly popular in the mainstream IoT tracking market. These three segments alone are expected to collectively reach an installed base of 68 million by 2026, up from 16 million in 2021, according to a new report from the global technology market consultancy, ABI research.

“There are different reasons that consumers would want to track their pets, children, and elderly or vulnerable family members, but the most important reason is safety,” says Harriet sumnall, research analyst at ABI Research.

Improved health care results in a world population living much longer, with an average life expectancy of 75 to 80 years. “Larger populations of seniors increase the pool of seniors with dementia or Alzheimer’s disease who will need follow-up services for their health and safety.” Sumnall explains. “Ultimately, these devices offer vulnerable people the opportunity to continue living their lives as they do, but with that extra safety precaution in place that gives family members and caregivers peace of mind. “, adds Sumnall. SoS features, offered by companies like MindMe, are essential for tracking devices for the elderly. The elderly tracking market is expected to grow at a CAGR of 42%; North America will have the largest installed base of 15 million by 2026.

As normalcy returns in a post-COVID world, child trackers will increasingly be used to provide parents with peace of mind when their children are playing, going to school or going out with friends. Additionally, child abduction and trafficking rates are increasing, making the world a scary place for many parents. Offerings in this market include GPS tracking devices in the form of a smart watch (e.g. Verizon GizmoWatch), dongles (e.g. AngelSense, Relay, Jiobit) and tracking beacons (e.g. Apple AirTag ). Each device not only provides peace of mind for parents, but also satisfies the “cool factor” for children who become more tech savvy at a younger age. This segment is expected to have the highest installed base by 2026, with a CAGR of 30.4%.

Bolting, loss or theft, training and fitness tracking are the main reasons people use pet trackers. “A lot of people will be using a tracking device for their pets, especially dogs, while they are young or new to the house,” says Sumnall. If the animal decides to run away, a GPS location will be very beneficial (depending on the environment) to locate the animal. Pet trackers can also be used to track pet activity levels. “Fitness tracking capabilities include the number of steps the animal takes throughout the day as well as its sleep patterns. Both can be key information when diagnosing a problem at the vet.” , Sumnall explains. Current pet trackers are GPS collar accessories from companies such as Tractive, Pawfit, Deutsch Telekom, and Vodaphone.

As with all IoT solutions and applications, latency, network speed, and coverage should be taken into account when evaluating which technology (s) to use for GPS tracking. Low latency is required for tracking devices, especially those that track people and pets; the ability to track the location as close to real time as possible is crucial. “Cellular, LPWA, and cloud-based and crowd-based tracking technologies are best suited for accurate GPS tracking,” concludes Sumnall.

These results come from the ABI Research study Consumer IoT: tracking children, the elderly and pets technology analysis report. This report is part of the M2M, IoT, IoE research service, which includes research, data and analyst analysis. Based on in-depth primary interviews, Technological analysis The reports present an in-depth analysis of key market trends and drivers for a specific technology.

About ABI Research
ABI Research provides strategic advice to visionaries, providing actionable insights into transformative technologies that are dramatically reshaping industries, economies and workforces around the world. ABI Research’s global team of analysts publish groundbreaking studies often years ahead of other technology consulting firms, helping our clients stay ahead of their markets and competitors.

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