LONDON, July 20, 2021 / PRNewswire / – International Game Technology PLC (“IGT”) (NYSE: IGT) today announced that it is strengthening its leadership in cashless gaming technologies through a strategic partnership with Marker Trax, maker of a system of advanced digital casino marker. This partnership will give IGT ADVANTAGE® users of casino management systems have the flexibility to integrate Marker Trax technology into any variation of an IGT Resort portfolio deployment.
“Customer experience is the most important thing in this business and IGT shares this philosophy. By working together we are able to streamline and improve the customer experience as they move through the casino.,” mentionned Gary Ellis, Marker Trax Founder and CEO.
“Working with IGT to expand the market penetration of Marker Trax is an honor. This agreement with IGT reaffirms our company’s commitment to providing the convenience and security of Marker Trax to a broader customer base. “ mentionned Charlie skinner, Marker Trax COO.
“By giving our customers the ability to add specialized Marker Trax technology into their IGT Resort Wallet-based casino applications, IGT offers an even more versatile cashless payments ecosystem,” mentionned Ryan reddy, Senior Vice President of IGTGlobal product management for VLTs, systems and payments. “With demand for cashless gaming solutions at an all-time high, technology integrations like the ones we have agreed with Marker Trax will help our customers deliver multiple cashless technologies in an intuitive, convenient and secure manner. “
When IGT ADVANTAGE, Resort Wallet and Marker Trax are deployed simultaneously, customers have the ability to create safe and secure casino markers on their personal mobile device and fund an IGT-enabled cashless betting account. Players can apply for a Marker Trax account online or through a mobile app; qualified players are approved in less than five minutes. This collaboration enables both IGT and Marker Trax to maximize opportunities in the rapidly growing cashless segment while improving player convenience, record keeping, security, casino liquidity and more.
For more information on IGT’s cashless gaming technologies, visit igt.com/cashless. Follow IGT on Facebook at facebook.com/IGT or watch IGT videos on YouTube at youtube.com/igt. For more information on Marker Trax, visit markertrax.com.
IGT (NYSE: IGT) is the world’s leading gaming company. We provide fun and responsible gaming experiences for players across all regulated channels and segments, from gaming machines and lotteries to sports and digital betting. Leveraging a wealth of compelling content, substantial investments in innovation, player knowledge, operational expertise and cutting-edge technology, our solutions deliver unparalleled gaming experiences that engage gamers and drive growth. . We have a well-established local presence and relationships with governments and regulators in over 100 countries around the world, and create value by adhering to the highest standards of service, integrity and accountability. IGT has approximately 11,000 employees. For more information, please visit www.IGT.com.
About Marker Trax
Marker Trax is a digital cashless alternative to a casino marker. The product is the first of its kind to offer regulatory compliant casino marker technology that eliminates the risk of issuing cash advances. Developed and patented by the founder of the company, Gary Ellis, in 2018, Marker Trax enables a more efficient gaming experience for gamers. The application process allows players to be rated and have access to their scorers within minutes. Marker Trax integrates with casino operating systems, allowing easy start-up and player monitoring. More information about Marker Trax can be found on the company’s website at www.markertrax.com.
Phil O’Shaughnessy, Global Communications, toll-free number in the United States /Canada +1 (844) IGT-7452; outside the United States /Canada +1 (401) 392-7452
Francesco luti, +39 3485475493; for Italian media inquiries
James hurley, Investor Relations, +1 (401) 392-7190
© 2021 IGT
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SOURCE International Game Technology PLC