Similarweb Acquires Rank Ranger™, a Leading Provider of SEO and Search Rank Tracking Solutions

TEL AVIV, Israel–(BUSINESS WIRE)–Similarweb (NYSE: SMWB), a leading digital intelligence company, today announced the acquisition of Rank Ranger, a market leader in SEO and rank tracking, to which hundreds of businesses around the world trust.

The acquisition expands Similarweb’s capabilities as a comprehensive SEO suite for businesses by combining its keyword research and analysis capabilities with Rank Ranger’s search term ranking tracking. For the first time, this powerful combination will give search professionals and marketers a complete understanding of their relative “market share” beyond the keywords they track.

Users will be able to monitor, track and report on keyword rankings over time on all major search engines, now connecting their rankings for key search terms with the actual traffic generated by those terms. This combined information will allow search professionals to quickly identify the most effective ways to drive traffic growth and, therefore, achieve greater returns on their search investments.

“Winning in search marketing is a critical driver of our clients’ business growth,” said Or Offer, CEO of Similarweb. “By combining our industry-leading keyword traffic analysis features and unique datasets with Rank Ranger’s outstanding SEO and rank tracking tools, we are significantly expanding our suite of business SEO products, which , we are confident, will drive a powerful competitive advantage for our customers.”

Rank Ranger’s tools allow search professionals to track progress against search marketing goals, while measuring, optimizing and reporting the impact of specific strategies. Integrating these capabilities into the daily workflow of search professionals enables them to maintain high rankings for their products and services and design winning campaigns, and gives them the agility they need to react when rivals compete for the same keywords or when search trends change. in their markets.

Rank Ranger tools and features include:

  • Rank tracking over time for important keywords or groups of keywords

  • Search optimization for local markets as well as nationally

  • Link management and measurement of backlink campaigns on ranking performance

  • Advanced SEO and Digital Marketing Reports

  • Landing Page Optimization

  • Multiple Enterprise Platform Integrations

“We are thrilled to partner with Similarweb,” said Shay Harel, CEO and Founder of Rank Ranger. “Similarweb has quickly become the standard for companies to gauge their competitiveness on the web and mobile web. We believe our approach to ranking and search monitoring is truly complementary with Similarweb’s keyword analysis capabilities. and best-in-class traffic data.”

Rank Ranger will continue to operate as Rank Ranger, a Similarweb company. Financial terms of the acquisition were not disclosed.

About Similarweb:

As a trusted platform for understanding online behavior, millions of people use Similarweb’s insights daily to boost their knowledge of the digital world. We empower everyone – from the curious individual to the business leader – to make smarter decisions by understanding why things happen in the digital ecosystem. Learn more here: https://www.similarweb.com/corp/about/

This press release may contain certain “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements reflect our current beliefs regarding our intentions, products, services, plans, expectations, strategies and prospects, which are based on information currently available to us and assumptions made by us. Actual results may differ materially from those described in these forward-looking statements and are subject to a variety of assumptions, uncertainties, risks and factors beyond our control, including those described in our filings and reports to the Securities and Exchange Commission, including the final prospectus. for our initial public offering filed with the Securities and Exchange Commission on May 11, 2021, and subsequent and future filings and reports by us. Except as required by law, we assume no obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

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